The Rise Part 01, starring Allu Arjun, has thankfully attracted audiences, but attendance is naturally dwindling week after week. Due to a lack of content, the exhibitors faced losses and even temporary closure.
Manish Shah recently spoke with Bollywood Hungama in an exclusive interview, and he revealed some exciting details about the release plans for Ala Vaikunthapurramuloo’s Hindi version. When ask when the theatrical trailer for the film would be release he said, “It’ll be out on Thursday, January 20.”
The Allu Arjun’s Ala Vaikuntapurramuloo teaser was release on Tuesday, January 18.
When asked about the film’s promotional plans, Manish Shah made an interesting observation: “You can see the film’s promos on our channel, Dhinchak TV; our entire promotional strategy is focused on the platform where our target audience is present.”
We are not aiming for an affluent audience. They’ll find out about Ala Vaikunthapurramuloo’s release through social media anyway. However, we want to inform viewers who do not use social media but do watch TV and read newspapers.
Even with movie channels, we chose those with a significant reach in both urban and rural areas and those with a large number of dubbed film fans. Dhinchak TV is one such channel; its unique selling point is that it only shows dubbed films.”
“The promotional campaign for Ala Vaikunthapurramuloo’s Hindi version is less than ten days,” a trade expert said. However, it will be effective. It’s an excellent way to capitalize on Allu Arjun’s success with the Hindi version of Pushpa. Part 1 of The Rise. The original is a fantastic entertainer that the Hindi masses would love to see on the big screen. In these trying times, Allu Arjun and his films have proven to be a godsend for exhibitors.”
