Apollo Tyres Becomes Indian Cricket Team’s New Jersey Sponsor

Apollo Tyres has secured the prestigious jersey sponsorship rights for the Indian cricket team, stepping in after the Board of Control for Cricket in India (BCCI) terminated its contract with Dream11. The partnership extends until 2027 and represents one of the most significant sponsorship deals in recent Indian cricket history.

Financial Terms and Market Impact

The tire manufacturer will pay Rs 4.5 crore per match to the BCCI, representing a notable increase from Dream11’s previous contribution of Rs 4 crore per match. This enhanced financial commitment demonstrates Apollo Tyres’ strategic investment in cricket marketing and their confidence in the sport’s commercial value.

The deal positions Apollo Tyres to gain substantial global visibility through India’s extensive international cricket calendar. With the Indian team’s packed schedule of bilateral series, ICC tournaments, and domestic competitions, the sponsorship offers unprecedented brand exposure across multiple markets.

Strategic Partnership Benefits

Dream11’s contract termination followed regulatory concerns about betting-related applications, creating an opportunity for Apollo Tyres to enter the cricket sponsorship arena. The timing proves advantageous for both parties, as the BCCI gains increased revenue while Apollo Tyres secures prime advertising real estate on one of the world’s most-watched cricket teams.

This partnership aligns with Apollo Tyres’ broader marketing strategy to enhance brand recognition through sports sponsorship. The company joins an elite group of brands associated with Indian cricket, leveraging the team’s massive domestic and international following.

The deal underscores the robust commercial ecosystem surrounding Indian cricket, where premium sponsorship opportunities continue attracting major corporations seeking to connect with cricket’s passionate fanbase across diverse demographics and geographic markets.