Baba Ramdev’s Patanjali may get in the race to bid for IPL title sponsorship.
Patanjali Ayurveda considering a bid for Indian Premier League’s 13th season, taking place in the UAE; Going “Vocal for Local” is the purpose of the brand.
According to Patanjali Ayurveda’s official, Baba Ramdev’s hit brand is may bid for the title sponsorship of this year’s Indian Premier League (IPL). Vivo is the official title sponsors but was suspended by a mutual accord for this year’s edition of IPL, citing border conflict with China wherein the company hails from. Patanjali might fill the vacated place in the 13th season of IPL, to be held in the UAE (United Arab Emirates), due to the novel COVID-19 pandemic situation in India.
Going Vocal for Local is the prime objective of Patanjali Ayurveda says, spokesperson:
The Haridwar-based firm has established its hold in the Indian market but wishes to increase its exports for the Ayurveda-based FMCG products, and being the title sponsors of the richest cricket league will provide a global marketing platform. Patanjali spokesperson S K Tijarawala confirmed the development to PTI and said, ”This is Vocal for Local and making one Indian brand as global, this is the right platform. We are considering that perspective. We have to take a final decision, whether we would take It or not.” As per Tijarawala, the Board of Control for Cricket in India has expressed interest and that Patanjali will have to submit its proposal by August 14.
Patanjali amassed turnover of INR 10,500:
Last week, after BCCI and Vivo decided to suspend their partnership for one season, it was rumored that the BCCI will face a massive loss due to no title sponsors, as that revenue is part of the IPL’s commercial revenue, half of which is shared equally by the eight franchises. Yoga numero uno Baba Ramdev’s brand has an estimated turnover of around INR 10,500 crores and it’ll be interesting to see whether “Patanjali IPL” becomes a reality.
