Team India Asia Cup Jersey Goes Sponsor-Less

Team India has unveiled its new Asia Cup 2025 jersey without a main sponsor, following Dream11’s unexpected withdrawal from its partnership with the Board of Control for Cricket in India (BCCI). The jersey, revealed through social media posts by the Indian Cricket Team and all-rounder Shivam Dube, prominently displays ‘INDIA’ across the chest alongside the Asia Cup 2025 logo, but leaves the central sponsor space conspicuously blank.

Dream11 Terminates Multi-Crore Partnership

The absence of sponsorship comes after Dream11’s abrupt exit from its lucrative deal with the BCCI last month. The fantasy sports platform had replaced troubled edtech company Byju’s as the team’s lead sponsor in 2023, signing a contract worth approximately Rs 358 crore that was originally scheduled to run through 2026. However, the partnership came to an unexpected end following the government’s implementation of the Promotion and Regulation of Online Gaming Bill.

Timing Challenges Ahead of Tournament

The sponsor-less jersey debut comes at a critical time, with the Asia Cup 2025 just around the corner. The tournament has already faced its share of controversies, including calls for boycotting India and Pakistan amid Operation Sindoor tensions, and initial uncertainty regarding venue arrangements. The lack of a main sponsor adds another layer of complexity to Team India’s preparations for the prestigious continental championship.

This development highlights the evolving landscape of sports sponsorship in India, particularly in the wake of new regulatory frameworks governing online gaming platforms. The BCCI will likely seek a new sponsor to fill the prominent chest space before major upcoming tournaments.