Uber Relaunches Uber Black in Mumbai

Uber has announced the relaunch of its premium service, Uber Black, starting in Mumbai. According to the company, the service, priced 30-40% higher than Uber’s existing top-tier offering, Uber Premier, aims to cater primarily to corporate travelers.

Premium Features and Services:

Uber Black will feature a range of premium services, including:

• Higher-end vehicles
• Top-rated drivers
• Personalized ride experiences such as “quiet mode,” temperature control, and luggage assistance

Additionally, riders will benefit from extended wait times, with an extra five-minute pickup window free of waiting charges.

History of Uber Black:

Launched in 2013, the service originally featured luxury cars like Mercedes, BMW, and Audi. Over time, the company replaced these vehicles with premium models such as the Toyota Innova, Honda City, and Toyota Corolla.

Prabhjeet Singh, president of Uber India and South Asia, expressed excitement about the relaunch, describing it as the “business class of back seats” aimed at meeting the evolving demands of Indian customers.

Meeting Increased Demand:

Despite the premium pricing, the firm expects high demand for Uber Black, particularly among corporate travelers. Singh noted that the company is still working to meet the platform’s demand with the current number of available cars.

Uber operates in over 125 cities in India and has more than 1.1 million active drivers on the platform.

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