Amul to Expand Product Range in US Market

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its dairy products under the well-known Amul brand, is set to broaden its product offerings in the US.

This announcement follows the successful launch of fresh milk in collaboration with the Michigan Milk Producers Association.

Amul Product Range Expansion:

Jayen Mehta, Managing Director of GCMMF, outlined the federation’s plans during the 116th Annual General Meeting of the Indian Merchants’ Chamber (IMC).

Mehta highlighted the increasing demand for fresh dairy products in the US and other international markets, indicating that the next phase of their expansion will include products like dahi (yogurt), lassi (a yogurt-based drink), buttermilk, cream, and paneer (a type of cheese).

Market Strategy:

Amul has introduced four milk variants in the US, primarily targeting the Indian diaspora and the broader Asian population. The federation’s strategy includes expanding into Canada and exploring other global markets. Mehta emphasized that GCMMF aims to grow its presence in every product category.

Mehta also spoke about the significance of milk as India’s largest agricultural crop, predicting that India will produce one-third of the world’s milk output within the next decade. This underlines the country’s critical role in the global dairy industry.

IMC’s Role in Industry Development:

Sanjaya Mariwala, President of the Indian Merchants’ Chamber, addressed the AGM, underscoring the Chamber’s commitment to policy advocacy and collaboration with the government.

He emphasized the IMC’s role in shaping industry responses and executing initiatives in partnership with the government.

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