Deepika Padukone announces the launch of 82°E, India’s first celebrity-owned new self-care brand
On November 10, Deepika Padukone will launch her self-care line, 82°E (Eighty-Two East).
Deepika Padukone, a global Indian icon, launches her self-care brand, 82°E. Her brand would offer premium, high-performance products that make self-care a simple, effective, and enjoyable part of everyday life. She is a pioneering advocate of mental, physical, and emotional well-being.
The brand name, Eighty-Two East, is inspire by the meridian that runs longitudinally through India also defines the country’s standard time. Deepika Padukone’s journey also experience as a modern woman root in India but with a global outlook is reflect in 82°E.
In-house experts create 82°E’s skincare products. Which combine an Indian ingredient with a scientific compound to create a potent formula. 82°E is proud to be India’s first celebrity-owned self-care brand with global institutional venture capitalists backing it.
Deepika Padukone, Co-Founder of 82°E, stated, “Wherever I am in the world. Practising simple acts of self-care invariably helps me stay grounded also enables me to feel my most centered.”
With 82°E, I hope to inspire all of us to connect with our most accurate. Most authentic selves through regular also humble self-care practices.”
“Our skincare products have been rigorously source, carefully craft. Also clinically tested so you can build simple, joyful, also effective everyday rituals to care for the health of your skin,” she added.
Padukone’s foray into full-fledged entrepreneurship extends her mission to leave a distinguished legacy and inspire people to live authentic lives beyond her skilled endeavors as an actor, producer, also mental health advocate.
