Galaxy chocolate size now 10% smaller as costs rise
Mars reveals it has had to lower the size of the Galaxy chocolate bar due to ‘growing pressures’ of rising expenses.
Fans of Galaxy chocolate bars have become the latest targets of the “shrinkflation” trend in food manufacturing after the brand’s owner, Mars Inc., decreased the size of the products.
Shrinkflation is a tactic generally used by the food industry, where manufacturers slash pack sizes without lessening prices as they look to reduce their expenses amid stubbornly high food price inflation.
Galaxy’s smooth milk chocolate bar was earlier sold in a packet weighing 110g but now tips the weight at 100g.
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Pricing is at the dealer’s choice, but it is less than a year since Mars raised the recommended retail price for the 110g bar from £1.39 to £1.50.
The firm confirmed that Galaxy bars are 10% less than before, accusing “growing pressures” for the move.
A Mars representative said: “We have been actively trying to find ways to absorb the rising costs of raw materials and operations, as we know the increase in the cost of living has impacted both consumers and businesses across the UK.”
They continued: “Unfortunately, the growing pressures mean that more needs to be done. Reducing the size of our products is not a decision we have taken lightly, but it is necessary.”
