Tanisi Ghosh – Reimagining Design Experiences From Mumbai to New York.
Tanisi Ghosh has succeeded in bridging emotions between technology and brand communication through experiential design.
Storytelling has evolved into the ideal blend of spatial design, emotional resonance and brand experience. Tanisi Ghosh journey from the vibrant creative landscape of Mumbai to the bustling design landscape of New York is not just a change of place but a story of growth, movement, and evolution.
Experiential design is more than what you can see, it is about designing environments that have something to say. It’s a complex mixture of human psychology, tech capabilities, and brand stories. Whereas traditional design is often fixated on the aesthetics of products, this form aims to design comprehensive experiences spanning across multiple sensory levels.
Ghosh’s formal education, first at the National Institute of Fashion Technology and then the Fashion Institute of Technology, speaks about the rigorous interdisciplinary training that is essential in contemporary design. In her academic education, she not only learnt technical skills, but gained knowledge on how spaces can engage narratives, activate memories, and create meaningful interactions.
Her professional portfolio working for brands such as Google, Michelob Ultra and New Balance shows the versatility needed in this industry. Whether it’s the design of pop-ups in New York, or activations around major sporting events such as the FIFA World Cup and NBA Draft, every project requires a unique approach that fuses technological innovation with creative storytelling.
Projects as varied as Disney’s set design and innovative reality gaming shows such as Playground continue to demonstrate her sensitivity to creating exciting, living spaces. These experiences are narrative environments that encourage interaction and emotional engagement not just visual installations.
“The future of experiential design is being determined more and more by technology and has to keep growing with consumer expectations. Brands are shying away from traditional marketing techniques, instead opting to create custom high-impact experiences that connect on a more emotional level. This evolution demands designers to be part storyteller, part technologist and part psychologist,” says Ghosh.
The Indian market is an exciting frontier for this new discipline. As consumers become more sophisticated, and as digital natives emerge as the key market segments, the need for designs that are nuanced and emotionally intelligent will rise. Ghosh’s enthusiasm for its prospects in India speaks to a wider global trend of design as a strategic communication tool.
