Three O’Clock Café Opens Seventh Outlet in India at Surat

Expansion into Gujarat

Surat, January 8, 2026: Three O’Clock Café, the renowned Vietnamese coffee brand, has inaugurated its seventh outlet in India at a prime location in Surat, Gujarat. Partnering with Franchise India Brands Limited, the café brings its signature 3 PM coffee ritual to the diamond city, aiming to connect with its vibrant and youthful population.

Brand Origins

Founded in Ho Chi Minh City, Vietnam, in 2016, Three O’Clock Café began as a 24‑hour coffee and tea chain inspired by the cultural tradition of pausing at 3 PM for slow‑brewed coffee and meaningful conversations. Over the years, the brand has expanded globally, establishing a strong presence in multiple countries.

Indian Journey

The brand entered India with its first three outlets in Gurugram, followed by successful expansions across Delhi NCR. With the Surat launch, Three O’Clock Café strengthens its footprint in western India, marking a new milestone in its growth strategy.

Menu Highlights

Three O’Clock Café is known for its authentic Vietnamese offerings, including:

• Phin‑filter coffee brewed in traditional style

• Egg coffee and coconut coffee

• Cold brews made with premium Vietnamese beans

• Matcha beverages

• Vietnamese delicacies such as bánh mì, baos, fresh bakes, and desserts

Cultural Experience

Beyond its menu, the café emphasizes creating a cultural experience rooted in Vietnam’s coffee traditions. The brand’s philosophy of slowing down at 3 PM resonates with urban audiences seeking both quality beverages and a space for meaningful interactions.

Looking Ahead

With six outlets already operating in India, the Surat café marks the brand’s seventh and signals continued expansion. Officials suggest more launches are planned, reinforcing Three O’Clock Café’s ambition to become a household name in India’s specialty coffee market.