Going all-in with the concept of Make in India, WeIN promises to cater to everyone with their comfortable clothes, priced affordably.
In a sudden boom in e-commerce markets in India, many new platforms are emerging to cater to the large consumer base by taking their business online. There is a whole new crop of entrepreneurs who have emerged to bring out the best quality products at the best prices online.
After the Prime Minister of India, PM Modi’s address to push home-made, home-grown products, consumers of India have started going “Vocal for Local”. People’s mindset has changed, and they are looking for long durable, quality goods and services from India only. People no longer only depend on international brands and there is some quality made in India services that are in the pipeline to satisfy the consumers. One of the debutants is WeIN – an online fashion clothing line, which is coming up with diverse, quality clothing options at affordable prices.
WeIN is slated to be open next month, in the middle of August, and has created a rage among the youth, before its launch. WeIN has amassed over 51,000 people on its Instagram account, and the buzz for the launch of India’s online clothing portal is huge.
WeIN targets the age group of 16-24 years in women, where they will be selling clothes and accessories. They also offer an illustrious range of the best looking, most comfortable, and high-quality apparel.
To stand out in the market, WeIN has come up with a novel concept of designing clothes of every size; they have dedicated a whole section for people who need larger-sized clothes. The section is called, “PLUS FOR US, Embrace Your Curves” which provides clothes in XS, S, M, L, XL, and XXL to its customers. WeIN has also created a loyalty program wherein loyal customers will get extra benefits and discounts.
WeIN is a 100% made in India company, with zero imports for its raw materials. The affordable pricing in premium-wear is also due to the company creating Indian made goods. All social distancing norms are adhered to and the delivery of the clothes will be at lightning-fast speed with no compromise on the quality of it. After the ban on 59 Chinese apps, it has become abundantly clear that the government wants the Indian entrepreneurs to create homegrown products, and WeIN is a massive step towards it. WeIN is officially the fastest growing Indian firm even before its official launch.