Wagh Bakri Tea Lounge Launches ‘Summer in Korea’ Campaign to Celebrate Korean Bubble Tea Culture

Wagh Bakri Tea Lounge, the café chain under the esteemed Wagh Bakri Tea Group, has launched a refreshing new campaign titled ‘Summer in Korea’. The campaign brings the globally trending Korean bubble tea culture to Indian consumers, offering a delightful cross-cultural fusion that combines Korean tea traditions with Indian flavours.

As temperatures soar, the ‘Summer in Korea’ campaign promises to be a much-needed escape from the heat. The highlight of the campaign is a specially curated menu featuring authentic Korean-style bubble teas—commonly known as Boba—infused with a uniquely Indian twist. This inventive blend of two tea-loving cultures is designed to appeal to a wide audience, from K-culture enthusiasts to traditional tea drinkers looking to try something new.

Bubble tea, originally from Taiwan and massively popular across Korea, is known for its chewy tapioca pearls and vibrant flavour combinations. Wagh Bakri Tea Lounge has taken this global phenomenon and reimagined it with Indian ingredients, creating a menu that’s both familiar and adventurous. Flavours like Masala Chai Boba, Rose Milk Bubble Tea, and Mango Matcha Boba are just a few of the innovative offerings that give a nod to Indian palates while staying true to the essence of Korean bubble tea.

In addition to bubble teas, the summer menu also features a range of chilled iced teas and indulgent frappes—offering a trio of cool, revitalising beverages. Whether customers are in the mood for the creamy texture of a frappe, the soothing refreshment of an iced tea, or the playful experience of sipping on bubble tea, there’s something for everyone.

The campaign is also a celebration of cultural exploration through flavour. By bringing Korean tea trends into the Indian café scene, Wagh Bakri Tea Lounge continues its mission to innovate while honouring its rich tea heritage. ‘Summer in Korea’ is more than just a seasonal promotion—it’s an experience, a cultural connection, and a refreshing invitation to explore the world through a cup of tea.

With this campaign, Wagh Bakri Tea Lounge cements its position as a modern tea destination that bridges tradition with trend, making tea drinking a dynamic, global affair.

AM.