iPhone 17 Series Launch Imminent: Expected Pricing and New Air Model Details

Apple is gearing up to unveil its highly anticipated iPhone 17 series at the September 9 launch event, marking a significant shift in the company’s smartphone lineup. The new generation will introduce the ultra-slim iPhone 17 Air model, effectively replacing the Plus variants that have been part of Apple’s strategy in recent years.

Competitive Pricing Strategy Maintained

According to a recent JPMorgan report, Apple is unlikely to implement significant price increases for the iPhone 17 series this year. The base iPhone 17 model is expected to start at Rs. 79,990 in India, maintaining competitive positioning in the premium smartphone market. However, the iPhone 17 Pro may see slight pricing adjustments due to increased base storage capacity.

Complete Lineup Offers Enhanced Features

The complete iPhone 17 series will include four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. All variants are slated for major upgrades across performance, camera capabilities, and design elements, promising substantial improvements over their predecessors while keeping pricing accessible to Apple’s target demographic.