Key points:
- There may be at least four possible subscription plans, ranging from $3 to $8 / month, as per the survey.
- “A Spotify representative suggested that” concrete product plans “are not the survey.
- This essentially suggests that if Spotify is going to follow through with the service’s launch, that there’s no guarantee.
Spotify could be gearing up to launch soon a premium podcast service that will provide access for a monthly fee to original shows or some exclusive episodes. According to a report by Andrew Allenstein, the president of Variety’s Intelligence Network, the service was identified in a survey sent out via Spotify’s app.
There may be at least four possible subscription plans, ranging from $3 to $8 / month, as per the survey. The cheapest plan will allow users access to exclusive interviews and episodes. Still, there would also be advertising, and the most costly plan would provide access to the original content of high quality, early access to some episodes, and no advertisements.
None of the plans, however, provide access to Spotify’s subscription to music.”A Spotify representative suggested that” concrete product plans “are not the survey.
At Spotify, in an attempt to enhance our user experience, we frequently conduct a variety of surveys. Some of these end up paving the way for our wider experience with users and others function just as valuable lessons.
“At this time, we have no more news to share on plans,” the spokesperson told The Verge.
This essentially suggests that if Spotify is going to follow through with the service’s launch, that there’s no guarantee.
And that’s not shocking, as businesses also survey clients about possible new products and map their strategies depending on the outcomes of the survey.
But the reality that Spotify surveys users means that some subscription podcast plan that may or may not be correctly like what is mentioned in the survey may be considered to be launched.
Over the past few years, the program has made substantial investments in podcasting and acquired several big podcast creators, including Gimlet, The Ringer, Parcast, and others, as well as exclusive podcast deals with, Kim Kardashian, Michele Obama, and Joe Rogan. Inside its app, Spotify has also been encouraging podcasts.
Podcasts provide Spotify with a “profitable incentive” because it does not have to pay license fees and licenses to distribute them, but can still make money on subscriptions and app-inserted advertising.
Eventually, Spotify would try to make money from the “massive amounts that it has poured into podcasting”, and one of the avenues could be a subscription plan.
