Times Square Billboard Rahul Gandhi video, paid marketing?

A Times Square billboard depicted Rahul Gandhi with images from the Bharat Jodo Yatra before he visited New York. 

The disqualified Lok Sabha MP is on a six-day trip to the United States, visiting three cities. He will address the Indian-American diaspora at the Javits Centre on Sunday.

This comes after his comments in San Francisco and Washington DC on many topics, including the new Parliament building controversy and Prime Minister Narendra Modi, sparked outrage in India.

Videos released on social media by party leaders and fans of the billboard feature reported to be positioned on a broadway between the 45th and 46th streets of Downtown New York featured a montage from the Bharat Jodo Yatra.

Many people consider acquiring screen space on one of the world’s busiest and most famous junctions a major accomplishment. 

The promotional video is set against the backdrop of TPCC president A. Revanth Reddy overseeing preparations for Gandhi’s Indian Overseas Congress (IOC) gathering on Sunday in New York.

Expected cost behind Rahul Gandhi Times Square advertisement:

According to numerous advertising websites, the cost of screen time on one of the digital billboards in Times Square will range between $5,000 and $50,000 (four lakhs to four lakhs) each day. It will fluctuate depending on time, position, and props necessary.

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