Apple will allow developers to charge increased subscription prices automatically
Apple has also imposed some conditions to prevent developers from abusing the change.
Apple has updated its subscription policy, allowing developers to charge higher prices without requiring users to opt-in to subscription renewal. The company lawsuits that this move will help users. Who unintentionally lose access to a service because they missed a subscription opt-in message. Apple is also taking precautions to prevent developers from abusing the new rule. The Cupertino-based company was already working on this feature and even ran a pilot before releasing this update to the general public.
According to an announcement, Apple is continuing to “set the bar in making it easy and transparent for subscribers to view, cancel, or manage their subscriptions” with this move. When the cost of a subscription increases, users must manually agree to the price change. If subscribers do not respond to the notification to agree to the new prices, their subscription is automatically canceled.
This prompts them to resubscribe to the service via Settings on iPhone and iPad or the App Store on Mac.
According to Apple, the new rules will make it easier for those who unintentionally miss the price hike agreement notification to continue using the services.
Apple has established a few ground rules to ensure that the entire process is transparent. First, for a subscription to be eligible for auto-renewal after a price increase. The price increase must occur no more than once per year. The second condition is that the price increase should not be more than $5 (approximately Rs. 390) and 50% of the monthly subscription price, or $50 (roughly Rs. 3,900) and 50% of the annual subscription price. The third requirement is that it be legal under local law.
