Key Points:
- MPL Sports is the Mobile Premier League brand of athleisure wear and sports merchandise, which is India’s largest outlet for esports.
- A three-year agreement with MPL Sports was signed by BCCI, which begins in November 2020 and lasts until December 2023.
- MPL Sports will also be selling licensed Team India merchandise in addition to Team India jerseys.
- On November 27, the very first T20 between India and Australia will also be played.
The Board of Control for Cricket in India (BCCI) announced that MPL is opted as kit sponsor and also official merchandise partner for the Indian Cricket Team will now be MPL Sports. MPL Sports is the Mobile Premier League brand of athleisure wear and sports merchandise, which is India’s largest outlet for esports.
A three-year agreement with MPL Sports:
A three-year agreement with MPL Sports was signed by BCCI, which begins in November 2020 and lasts until December 2023. With the upcoming Indian tour of Australia, 2020-21, which would see Team India wearing the latest jerseys, MPL Sports’ association with the BCCI begins.
A part of the contract for the latest uniforms is the senior men and women and the Under-19 squads.
Merchandise for fans:
MPL Sports will also be selling licensed Team India merchandise in addition to Team India jerseys. The jerseys and their large range of Team India merchandise will be sold to fans at reasonable prices by MPL Sports.
- Jay Shah, Honorary Secretary, BCCI stated:
The partnership takes us to a new frontier for Team India and for sports merchandising in the region,” said Mr. Jay Shah, Honorary Secretary, BCCI.” We look forward to working with MPL Sports, a young Indian brand, to tap into the promise this area holds.
This collaboration aims to promote access not only in the country but internationally to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans.
- Sourav Ganguly, President, BCCI Stated:
“We are pleased to announce the dawn of a new age for Indian cricket with the appointment of MPL Sports as the kit sponsors for the Indian men’s as well as women’s national cricket squad until 2023,” said Mr. Sourav Ganguly, President, BCCI.
We look forward more to MPL Sports adding a new chapter to the team’s kit and taking official BCCI approved merchandise to the billion-plus fans who cheer for Team India within fast and convenient reach.
- Abhishek Madhavan stated:
Mr. Abhishek Madhavan, SVP, Growth as well as Marketing, MPL as well as MPL Sports, commenting on the partnership, said: ‘India is a country with a billion cricket fans and we see a lot of opportunity in India’s underpenetrated merchandise market.
We hope to work closely with the BCCI and take all sorts of products from Team India to the masses at affordable prices – with offline and online delivery.
It is a matter of huge pride for us to affiliate with the Indian national cricket team and we want every fan in the country to feel the same way and have access to the merchandise they can confidently flaunt. On November 27, the very first T20 between India and Australia will also be played.
