Shah Rukh Khan Proudly Showcases Son Aryan’s Label’s Advert at Mumbai Airport

Shah Rukh Khan, the Bollywood icon, recently took to Instagram to share his excitement over his son Aryan’s luxury streetwear brand, D’Yavol X, being featured in a captivating ad campaign at Mumbai airport.

Expressing his excitement, Shah Rukh Khan wrote, “Excited to see this now at the Mumbai airport….new lifestyle stuff coming out soon. I like the new cargos…” The post immediately garnered attention from fans, who flooded the comment section with red hearts, showcasing their support and admiration.

Last year, on her birthday, Gauri Khan, Shah Rukh Khan’s wife and Aryan Khan’s mother, also gave a special shout-out to her son’s clothing brand. She posted a picture wearing a black sweatshirt paired with jeans and expressed anticipation for what’s next from D’Yavol X, teasing that Aryan won’t reveal any details but assures it will be worth the wait.

D’Yavol X made its debut last year on April 30th, quickly gaining attention with its first-ever collection. The collection, which included a leather jacket personally autographed by SRK himself, priced at over ₹2 lakh, sold out rapidly. Other high-end items like T-shirts ranging from ₹22,000 to ₹24,000 and hoodies priced around ₹45,000 also flew off the shelves, catering to an exclusive clientele seeking to make a bold fashion statement.

Aryan Khan expressed gratitude for the overwhelming response on Instagram, thanking everyone for their support and patience, particularly amidst technical challenges during the initial launch. With this successful debut, Aryan’s brand is poised to continue making waves in the fashion industry, under the watchful eye and proud support of his father, Shah Rukh Khan.

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