Ranbir Kapoor’s Ramayana Eyes Big China Release Push

Ranbir Kapoor’s much-awaited two-part epic Ramayana, reportedly made on a massive budget of around Rs 4,000 crore, is generating significant buzz among audiences worldwide. With the film gearing up for a global theatrical rollout, its makers are now turning their attention to China, a market that has historically proven lucrative for several Bollywood titles.

China Promotional Campaign Takes Shape

Reports suggest the production team is chalking out a dedicated promotional strategy to introduce the film to Chinese moviegoers ahead of its release. A large-scale promotional event is being planned in China during September and October, timed to build momentum before the film hits theatres. Lead stars Ranbir Kapoor and Sai Pallavi may reportedly travel to China to participate in these promotional activities, helping generate early interest and visibility for the project among local audiences.

Screenings and Festival Appearances Planned

As part of the outreach, a special screening of Ramayana is reportedly being planned at the Pingyao International Film Festival on September 24, offering Chinese audiences an early look at the film. The promotional push is also expected to continue during China’s Golden Week holiday period, which begins October 1 — a peak time for cinema attendance in the country. The strategy underscores the makers’ intent to position Ramayana not just as a major Indian release, but as a global cinematic event with cross-border appeal.

With its scale, star cast, and ambitious international marketing plans, Ramayana is shaping up to be one of the most closely watched Indian films of the year, as its creators aim to replicate — and potentially surpass — the overseas success enjoyed by earlier Bollywood hits in the Chinese market.