Shah Rukh Khan Leads India’s Top Celebrity Brands in 2025

Shah Rukh Khan has been named India’s most valuable celebrity brand for 2025, according to a new report from advisory firm Kroll. The Bollywood star’s brand value was pegged at USD 177.9 million, pushing him to the top spot after ranking third the previous year. Ranveer Singh held onto second place with a valuation of USD 162.9 million, narrowly ahead of cricketer Virat Kohli at USD 158.4 million.

Overall Market Sees a Dip

Despite the individual gains at the top, the combined brand value of India’s 25 most valuable celebrities came in at roughly USD 2 billion for 2025, reflecting a 3.7 percent drop compared to the prior year. Kroll’s methodology weighs each celebrity’s portfolio of brand endorsements alongside their social media footprint to arrive at the final valuation figures.

Rising Stars Make Their Mark

The rankings also spotlighted several performers on the way up. Ananya Panday climbed to No. 19 with a brand value of USD 48.5 million, while Samantha Ruth Prabhu landed at No. 21 with USD 43.1 million. Janhvi Kapoor rounded out the notable movers at No. 23, valued at USD 34.2 million.

The report further pointed to a broader shift toward digital-first celebrity partnerships, with online endorsements now accounting for 60 to 75 percent of leading stars’ brand deals — a trend Kroll attributes to the wider reach and measurable impact digital campaigns offer brands compared with traditional formats.

With Shah Rukh Khan’s ascent to the top and a fresh crop of digital-savvy stars gaining ground, 2025’s rankings suggest India’s celebrity endorsement economy is evolving even as its overall value contracts.