Moj collaboration with Flipkart, a shopping app, on a short video platform
A platform for short video clips, Moj collaboration with Flipkart to enable ‘live e-commerce’ on its platform. As it seeks to develop new revenue models for creators and itself.
Moj, a short video platform, is collaborating with e-commerce giant Flipkart to enable ‘live e-commerce’ on its platform. Moj, which debuted in September 2020, nearly two months after TikTok was banned from the market. Has felt rapid growth and now has over 160 million monthly active users. It is hoped that the live e-commerce feature will aid in the development of a new revenue model for the platform and its creators.
“We wanted to collaborate with a player who has the most diverse catalog and can manage the supply side very well.” Also, someone with the best logistics, as these are things we lack. Sharechat-owned Moj hopes that its users, like many other short video players in the industry. They will be willing to buy an item if they see an influencer wearing it or actively promoting it.
The company is currently testing the live e-commerce feature.
Which will begin rolling out at scale in the next two months or so. However, it is not the only short-video player hoping to capitalize on a model. That has proven highly successful in China. Roposo from Glance already has a live e-commerce feature, and Instagram from Facebook also has a shopping feature. Moj’s collaboration is also inspire by examples from China. Where video apps such as Kuaishou have partnered with JD.com also Douyin (TikTok in China) has a similar deal with Alibaba.
“The goal of this collaboration is to capture the top of the funnel for e-commerce players. “We have a huge audience that uses the app regularly, and the average time spent is much higher,” Charan explained. The app intends to capture users’ ‘impulse buy’ intent by displaying a nudge or notification with a link to a product on Flipkart.
