MICAn Sniffs Out Opportunity, Delivers ‘Good Life’ on Campus

What started as a lazy late-night thought turned into a profitable venture for Shiva Suseendranathan, an MBA student at MICA, who spotted an opportunity where others saw inconvenience. Leveraging his night owl tendencies and a desire to become a student-entrepreneur, Shiva launched Good Life—a campus-based delivery and two-wheeler rental service that became a hit among hostel residents.

The idea came from personal experience. “I typically sleep around 4–5am. One night, I was complaining about how hard it is to get food from the canteen or collect parcels from the main gate,” Shiva said. His classmates agreed, echoing the same frustration. That’s when inspiration struck.

Shiva began delivering parcels right to the hostel blocks, charging Rs 40 for smaller packages and Rs 80 for larger ones—services that picked up where regular delivery apps stopped, at MICA’s main gate. During a week-long pilot, he charged just Rs 20 per delivery and made Rs 2,000, confirming that demand existed.

His delivery business quickly gained traction. He discovered that the most profitable window was between 10pm and 2am, as students preferred staying in bed while binge-watching shows or working on assignments, rather than trekking to the gate or canteen. His “Good Life” deliveries quickly became a late-night essential on campus.

“At one point, about 30% of MICA students were using the service,” Shiva said. “It started with solving one small issue, but then I noticed another—transport.”

Radio cab fares were steep, and many students lacked affordable transport options. Sensing another need, Shiva expanded Good Life to include two-wheeler rentals. He partnered with a fellow student, renting out a scooter at Rs 199 per hour. The student retained 60% of the earnings, and the rest went into the business.

“With full-tank vehicles and easy access, students finally had a cheaper way to explore Ahmedabad and nearby places,” Shiva said. Demand soared, and a second vehicle was added. Soon, students had to book rides two days in advance due to high demand.

Though the service is currently on pause as Shiva focuses on his career post-graduation, Good Life will continue under the leadership of his junior, Aditi Arora. Shiva graduated this year during MICA’s 30th convocation, proud of the Rs 25,000 he earned in just 30 days—without sacrificing his beloved late nights.

“At the end of the day, I just wanted to solve real problems for students like me,” he said. “Turns out, laziness can be a pretty good business idea.”

AM.